Featured Project
www.normanellison.co.nz/
Norman Ellison
Beautiful carpet to enhance your home
OneClick partnered with Republik to create a website which helps consumers find the right carpet for their homes.
The fundamental objective behind the new website was to educate consumers about carpets so that they are better equipped themselves to choose the most appropriate carpet for their homes. Therefore a key feature of the new website is the Quick Carpet Selector which allows consumers to find the correct carpet for their home based on the purpose of the carpet, the desired style, preferred colour and price range. Overlaid on this search is the option to filter for Norman Ellison’s trademark Anti-Allergenic carpets.
Other key features of the Norman Ellison website are as follows:
- A catalogue style product range for consumers to browse the full range of Norman Ellison carpets across categories such as Woolmark, Synthetic and Anti-Allergenic.
- For each of the 21 carpets there is
- A styled “Product Sheet” for consumers to print off and take to their retailer for easy reference.
- A full range of colour swatches
- A downloadable spec sheet
- The “Where to buy” tool with the smart feature of automatically listing consumers’ favourite carpets in the enquiry form. All enquiries to retailers are stored for lead trace auditing by Norman Ellison
- An interactive educational area where consumers can learn about key things to consider during the carpet selection and buying process.
- A list of show homes where consumers can see Norman Ellison carpets in situ.
- Site wide keyword and phrase search.