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www.cafedirect.co.nz

Cafe Direct

This website was developed for Coca Cola Amatil's 'Café Direct' company. It proved a major step forward in taking Café Direct’s business-to-business sales online.

This is a fully integrated e-commerce website and OneClick was involved in the following:

  • Research, scoping, strategy
  • Full creative online brand translation and concept development,

Key features of website are:

  • A full content management system (Umbraco) including a Media Centre for all website images, videos and documents
  • Comprehensive customer login and management, including discounting, previous orders, re-orders, etc.
  • Full Product catalogue and shopping cart functionality

The website was launched initially targeting existing customers who were encouraged to register by way of a promotional incentive. Since then, this site has become highly successful converting a large number of existing B2B sales online.

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