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www.cafedirect.co.nz

Café Direct

This website was developed for Coca Cola Amatil's 'Café Direct'. It proved a major step forward in taking Café Direct’s business-to-business sales online. The company required the website to fully and seamlessly integrate with its existing ‘Exonet’ ERP system, including orders, stock, invoicing and dispatch systems, etc.

This is a fully integrated e-commerce website and OneClick was involved in the following:

  • Full creative online brand translation and concept development,
  • Research, scoping, strategy, creative and production,
  • Development of all online functionality, which included:
  • Comprehensive customer login and management, including discounting, previous orders, re-orders, etc.
  • Full shopping cart functionality
  • Full product catalogue functionality
  • Full content administration

The website was launched initially targeting existing customers who were encouraged to register by way of a promotional incentive. Since then, this site has become highly successful both in converting a large number of existing B2B sales online and attracting new visits and customers.

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