Adobe Business Catalyst Is Closing Down
How To Choose a Replacement Website That Won't Be Abandoned

How to choose a replacement for your Adobe Business Catalyst website?

On March 26, 2021 all Adobe Business Catalyst sites will be deleted, website owners will not be able to get their data off and their websites will no longer be visible to anyone.

On the 26th of March this year, Adobe announced the shut down on the page https://www.businesscatalyst.com/

Three good reasons not to procrastinate

Although early 2021 seems a long way away, there are three good reasons why you should not wait until then.

  1. There is no guarantee that Adobe will retain the Business Catalyst platform until 2021 as customers will rapidly abandon the service, leaving Adobe with negative cash flow for a dead product. The graph below shows that the flight to safety is happening already.

  2. Adobe has stated that they will only work on bugs that have a high security or high stability risk so if your site is affected by a bug that is not in that category, then it will not be fixed. There is no guarantee that high-risk bugs will be fixed as they have stated that they will only have a small team working on these and as website owners abandon the sinking ship they will be less inclined to support the service with the same level of resource.

  3. Because no new sites can be built on Business Catalyst, it will be increasingly hard to find developers to maintain your website. Murphy’s law predicts that the day you absolutely need a developer to make changes, they will be unfindable. Worst case, you could have a hacked site and Google has blacklisted your domain.

The Flight to Safety Has Started

There has been a massive website flight from Business Catalyst since the closure was announced in March 2018.

For the above reasons, you should not wait too long to get a new website.

If you have an Adobe Business Catalyst website, it is important to ensure that your replacement website is built on technology that is going to last, so that you don’t have a repeat of this situation.

There are three simple and important criteria for selecting the right website platform which are: 

  1. The importance of going with the crowd for a website platform – safety in numbers means platform longevity.

  2. The platform must have the capability to achieve the goals and objectives of your website and ensure that your website will have a good return on investment.

  3. You need to select a website development company that has proven success building what you require with a platform that meets the first two criteria.

There is no single website platform that is the right solution for all requirements.

We recommend three highly popular website platforms for building small to medium sites.

Our selection criteria for endorsing platforms are:

  • Expected platform longevity
  • Security
  • Power
  • Ease of use
  • Economy

The first is Wix:

  • 3,400,000 live sites and growing rapidly
  • Easy to use drag and drop content management
  • Highly extensible for custom functionality
  • Dedicated mobile editor for a different experience on mobile
  • Economical
  • Good documentation and support

The second is SquareSpace:

  • 1,000,000 live sites and growing
  • Beautiful templates to get started with 
  • Great design customisation capability
  • Easy styling control for professional designers
  • Automatic responsive generation of your mobile site
  • Economical
  • Good documentation and support

The third is Shopify:

  • 1,300,000 sites and growing rapidly
  • Dedicated to eCommerce
  • By far the best cloud eCommerce platform
  • Ease of use
  • More features and flexibility
  • Economical
  • Good documentation and support

A Postscript Note on WordPress

In case you were wondering, we do not recommend the popular WordPress platform because of security issues, complexity issues and because it is difficult for web site owners to use to manage their content.

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David Haysom

Author: David Haysom
Published: 18/09/2018