Responsive ECommerce User Experience
for Active Safety Customers

Active Safety is a New Zealand owned company supplying a comprehensive range of protective clothing and safety products. Active Safety provides expertise on safety solutions for both individuals and organisations. Active Safety products are backed by a 100% customer guarantee.


Active Safety required a new website, designed in line with the organisations new branding. Key requirements of the website included:

  • Seamless user experience designed to reduce bounce rates and increase sales.

  • Extensive product range needed to be well displayed and easy to search. Accommodating for the complexities of products being available in multiple colour and size options.

  • Number of clicks to purchase a product to be kept to a minimum while carefully guiding the user through to the shopping cart.


OneClick worked with the team at Active Safety to build this new, fully responsive, Ecommerce website. Key functionality of the website included:

  • Fully functional shopping cart

  • Multiple billing address functionality

  • Complete members area

  • User view of order history

  • Favourites option

  • Recently viewed

  • Multiple Product Variant Options

  • Fully functional CMS


The result was a fully optimised, user friendly website with a contemporary design that works across multiple devices, phones, ipads and desktops. The website has an extensive rage of sophisticated functionality. From multiple filter options to facilitate user searching, to the ‘Quickview’ option that brings up detailed product information without the user leaving the homepage. Products can be tagged with identifiers such as ‘featured’ or ‘new’ and will display across the website homepage, this allows Active Safety to easily promote individual products by simply ticking a box in the CMS.

Active Safety has seen the following results from their new eCommerce website.

  • Increased Online Sales (25%)

  • Increased Website Traffic (44%)

  • Automatic Sales Order Integration

  • Reduced error levels

  • Reduced Overheads

Active Safety - Matt Cutler
"OneClick is a pleasure to deal with and we would have no problem recommending them to build your Ecommerce website. OneClick is capable, organised and you can rely on them to get the job done." Matt Cutler Active Safety