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Strategically positioning the SSE Brand
as a leader in the field of laboratory supplies

SSE is a laboratory supply company based in Seattle, USA. This is a family business that supplies, hospitals, universities and a range of other companies with high quality laboratory supplies. SSE has an extensive product range, including glassware, chemicals and safety equipment. There is even a laboratory ‘starter kit’ that provides all the necessary equipment to get a laboratory up and running.

Brief

Having been in operation since 1974, SSE knew they had to evolve with the times and provide the functionality to allow customers to purchase products online. Key requirements of the website included:

  • Position SSE as a leading provider of laboratory equipment and supplies in the US

  • Provide SSE customers with online ordering functionality

  • Allow SSE customers with the ability

  • To design and build a modern website presence for SSE

Solution

OneClick worked with SSE to define their requirements and build an e-Commerce website to suit their needs. Key functionality of the website included:

  • Create a modern website site with responsive architecture

  • Ability for SSE to edit website content through a CMS

  • Provide clear navigation paths to guide users through the extensive product range

  • Provide sophisticated search functionality

  • Clear calls to action and path to purchase

  • Quick order function, which allows clients who know the products they need, to go ahead and skip the search and enter a list of product codes.

Result

The result is a sophisticated e-Commerce website designed for SSE’s clients and representing the SSE brand as a leading supplier of laboratory products in the US. The website site provides robust search functions, allowing the user to navigate a clear path to purchase and check out.

SSE - Cliff Shelton
"We needed more than a website, we needed a company that was going to work with us and listen to what we wanted. OneClick was recommended by a strategic partner and we have never looked back." Cliff Shelton Scientific Supply and Equipment